E-Commerce (VT IMIT)

Module Coordinator/Lecturers

Study Programmes

Bachelor's degree programme in Business Administration

Project Description

Fundamentals of online trading (esp. e-commerce)
Economical, legal and ethical aspects of e-commerce
Business models differentiation of Business-to-Business (B2B) and Business-to-Consumers (B2C)
Architectures and functionalities (especially marketing, security and payment systems)
Technologies (intranet, extranets, web shops, collaboration systems and social media,
E-government
Case study

Learning Outcomes The students...

Professional Competence

are able to describe the fundamental concepts of E-commerce
describe the impact of E-Commerce and its business models on individuals, organizations, and society. They exemplify concepts, definitions and tasks; describe important factors distinguishing E-Business and traditional retail.
apply methods and models in relation with E-Commerce solve contemporary problems.
identify connections between concepts in E-Commerce, business models, information systems, and information technology.
combine models, methods, and theories to implement holistic E-commerce concepts.
evaluate the learned concepts and methods regarding its advantages and explanatory power - especially regarding different competitive strategies.

Methodological Competence

replicate the content of case studies in relation to E-commerce (as-is situation, solution, results).
discuss case studies in the field of E-commerce with relation to methods and theories covered in the lecture.
solve different assignments with relation to the case study by using the methods learnt.
compare the as-is situation and solutions described in different cases and identify possibilities for improvement.
develop new E-commerce solutions and approaches for the case studies used.
evaluate the developed solutions regarding its advantages and sustainability.

Social Competence

listen to the lecturer and their colleagues.
work together to solve the assignments of the case study, communicate with each other and give support.
evaluate their selves and their contribution in the team with relation to cooperation, communication and troubleshooting.
develop their social competences while working in a team and adapt these competences to optimize the result of the teamwork.
support other team members while presenting the results and provide proper argumentation for the solution path chosen in the case study.

Personal Competence

repeat the contents of lectures, exercises and case studies in a self-organized way
assess their own learning progress during lectures, exercises, case studies and self-study (e.g., participation in discussions, solving exercises, presenting solutions)
identify their own strengths and weaknesses
tolerate different opinions and working styles (e.g., during classroom discussions, in online forums)

Technology Competence

Requirements (formal)

Inskription ab WS23/24
Diese Zugangsvoraussetzungen:

Für die Anmeldung zu Modulen der Vertiefungsrichtung müssen die Module Statistik, Wirtschaftsmathematik und English I erfolgreich absolviert sein.
Zusätzlich muss für die Anmeldung zur Vertiefung IMIT das Modul Informationssysteme erfolgreich absolviert sein.

Inskription vor WS23/24
Entweder obige Zugangsvoraussetzungen oder:

Für die Anmeldung zu Modulen des fünften Semesters müssen alle Module des ersten Studienjahres erfolgreich absolviert sein.
Wahlfächer bleiben für diese Regelungen vollständig ausser Betracht.

Module number:

5810813

Semester:

WS 24/25

ECTS Credits:

Courses:

56 L / 42 h

Self-study:

138 h

Language:

English

Scheduled Semester: