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Sozialkompetenz
- Listen to and acknowledge the arguments of fellow students
- Find solutions to small case studies in teams
- Evaluate the solutions of colleagues, study and compare these with own solution
- Consider new or alternative solution approaches and link these with your own approach
- Represent and defend your own solution in light of critique
Methodenkompetenz
- Know the basic types of international marketing strategies
- Explain and interpret the prerequisites for these strategies
- Apply basic international marketing models in new situations
- Compare alternative marketing approaches, identify similarities and differences
- Summarize the various strategies and approaches, evaluate these
- Determine whether certain models or approaches can be implemented in concrete situations, and choose fitting models/ approaches in ideal situations.
Fachkompetenz
- Know the most important instruments for the development and implementation of marketing measures as well as types of international marketing strategies.
- Understand the most important influencing factors on decisions made in international marketing processes, can describe the most important marketing strategies for various actors.
- Correctly apply international marketing instruments.
- Identify the relevant influential factors for the international marketing process, analyze the consequences of entrepreneurial decisions in an international environment.
- Develop fitting marketing strategies depending on the company type or level of internationalization.
- Evaluate marketing strategies and their fit in various situations.
- Understand Digital Platforms and Electronic Markets, their dynamics, and impact on industries and value chains.
- Transformation of international marketing driven by digital markets.
Selbstkompetenz
- manage cognition, presence and awareness during lecture and seminar
- self-evaluate contributions
Sozialkompetenz
- listen to elaborations by instructor and fellow students;
- perceive social interactions and introduction of interactive routines
- give answers when asked;
- participate in interactive practice;
- collaborate in teams to solve problems;
- coordinate contents and critique with fellow study team
- Discuss and compare fellow student´s contributions to case studies and analysis of real phenomena;
- give constructive feedback
- identify ideologies and differentiate from pure theory;
- challenge and reflect own arguments on theoretical grounds
- prepare and present a critique (essential arguments, central categories, limitations etc.) of theoretical analysis, highlighting open and contradictory issues of the topic
Methodenkompetenz
- Illustrate the principles of methods, rules, and postulates employed by international economics as a discipline
- Comprehend basic assumptions and their effects on the modeling process of international trade theories
- Understand the effects of certain internal and external parameter changes on the employability of different theoretical approaches
- Apply the Gravity, the Ricardian, the Heckscher-Ohlin and the Standard Trade Model to explain patterns and volumes in international trade
- Apply the Asset, the Monetary, and the Real Exchange Rate approach to the determination and behavior of exchange rates
- constitute a constructive generic framework; that may be broken down in sub-processes or changed in sequences to best capture real economic phenomena
- compare employability of different theoretical approaches for the explanation of underlying economics and compare outcomes
- Create a set of criteria to assess different theoretical approaches
- Construct a table of different theoretical results when analysing real phenomena depending on the assumptions and explanatory variables used in each theory
- Explain the reasoning behind different theoretical approaches and their limitations to explain real world phenomena
- Evaluate political actions as an outcome of different theoretical approaches in international economics
Fachkompetenz
- Illustrate patterns and trends in international trade
- Outline theories of international trade theory and policy
- Summarize models of exchange rate determination
- Describe international financial markets
- Explain on theoretical grounds why countries trade and why governments may restrict international trade
- Classify national income and balance of payments accounts
- Apply an appropriate theoretical approach to explain real phenomena in international economics
- Apply a theoretical approach to determine the short-run and long-run behavior of exchange rates
- Differentiate effects of various policy intervention on international trade patterns and volumes
- Point out the effects of changes in international exchange rates
- Distinguish government financial intervention with monetary policy
- Identify challenges in international trade and monetary policy
- Forecast international trade dynamics under given policy frameworks
- Develop scenarios for the short-run and long-term behavior of exchange rates and monetary regimes
- Test theories of international economics to explain past developments in world trade and finance
- Judge the applicability of theoretical approaches in international economics to evaluate and predict future behavior of market participants
Selbstkompetenz
- repeat the contents of lectures, exercises and case studies in a self-organized way
- assess their own learning progress during lectures, exercises, case studies and self-study (e.g., participation in discussions, solving exercises, presenting solutions)
- identify their own strengths and weaknesses
- tolerate different opinions and working styles (e.g., during classroom discussions, in online forums)
Sozialkompetenz
- listen to the lecturer and their colleagues.
- work together to solve the assignments of the case study, communicate with each other and give support.
- evaluate their selves and their contribution in the team with relation to cooperation, communication and troubleshooting.
- develop their social competences while working in a team and adapt these competences to optimize the result of the teamwork.
- support other team members while presenting the results and provide proper argumentation for the solution path chosen in the case study.
Selbstkompetenz
- erlangen Vertrauen in die eigene Rolle und in die überzeugende und rechenschaftspflichtige Art und Weise, wie diese vermittelt wird
- kennen eine organisierte und effiziente Abwicklung von Arbeitsprozessen
- besitzen Anpassungsfähigkeit und können Situationen bewältigen, welche durch laufende Veränderungen hervorgerufen werden
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