Prof. (FH) Dr. habil. Christine Vallaster

Kraus, S., Burtscher, J., Vallaster, C., & Angerer, M. (2018). Sustainable Entrepreneurship Orientation: A Reflection on Status-Quo Research on Factors Facilitating Responsible Managerial Practices. Sustainability, 10(2). (VHB_3: C)

Vallaster, C. (2017). Managing a Company Crisis Through Strategic Corporate Social Responsibility: A Practice-based Analysis. Corporate Social Responsibility and Environmental Management, 24(6). (ABDC_2022: C; ABS_2021: 1; VHB_3: C)

Vallaster, C., & Czinkota, M. (2016). Brand orientation in a culturally-diverse context: entrepreneurial insights gained from a structurationist perspective. International Journal of Entrepreneurial Venturing, 8(4), 355 - 377. (ABS_2021: 1; VHB_3: B)

Vallaster, C., & von Wallpach, S. (2013). An online discursive inquiry into the social dynamics of multi-stakeholder brand meaning co-creation. Journal of Business Research, 66(9), 1505–1515. (ABDC_2022: A; ABS_2021: 3; VHB_3: B)

Vallaster, C. (2013). It's all about skills: Soziale Innovation und Wirtschaftlichen Erfolg verbinden. Jahrbuch 2013, Nachhaltige Unternehmensführung - Für Zukünftige Generationen Werte schaffen, 37-39.

Eggers, F., O'Dwyer, M., Kraus, S., Vallaster, C., & Güldenberg, S. (2013). The impact of brand authenticity on brand trust and SME growth: A CEO perspective. Journal of World Business, 48(3), 340-348. (ABDC_2022: A*; ABS_2021: 4; VHB_3: B)

Vallaster, C., Lindgreen, A., & Maon, F. (2012). Strategically Leveraging Corporate Social Responsibility to the Benefit of Company and Society: A Corporate Branding Perspective. California Management Review, 54(3), 34-60. (ABDC_2022: A; ABS_2021: 3; VHB_3: B)

Vallaster, C., & Lindgreen, A. (2012). The Role of Social Interactions in Building Internal Corporate Brands: Implications for Sustainability. Journal of World Business, 48(3), 297–310. (ABDC_2022: A*; ABS_2021: 4; VHB_3: B)

Vallaster, C., & Mühlbacher, H. (2012). Strategy-as-practice: What Social Representation Theory can Contribute to Account for the Dynamic Forces Involved in Strategy Formation. DBW, 72(5), 393-405. (ABDC_2022: A*; ABS_2021: 4; VHB_3: B)

Vallaster, C. (2012). Wenn der Kunde nicht zahlt. Harvard Business Manager, Case Development, Dezember.

Vallaster, C. (2012). Halten Sie besser was Sie versprechen. Leitartikel Business Integrator, Magazin des Executive MBA der Universität Würzburg, 15.

Vallaster, C., & Lindgreen, A. (2011). Corporate Brand Strategy Formation: Brand Actors and the Situational Context for a Business-to-Business Brand. Industrial Marketing Management, 40(7), 1133-1143. (ABDC_2022: A*; ABS_2021: 3; VHB_3: B)

Vallaster, C. (2011). Corporate Branding von Start-Ups - Der erfolgreiche Aufbau der Unternehmensmarke. Zeitschrift für KMU und Entrepreneurship, 58(4), 329 - 335. (VHB_3: C)

Vallaster, C., & Kraus, S. (2011). Entrepreneurial Branding: Growth and its Implications for Brand Management. International Journal of Entrepreneurship and Small Business (IJESB), 14(3), 369-390. (ABDC_2022: A; ABS_2021: 3; VHB_3: B)

Vallaster, C. (2010). Was Unternehmer von Kindern lernen. WIRTSCHAFT, December.

Fisher-Buttinger, C., & Vallaster, C. (2009). Spielregeln für die Interaktion von Online Communities zur Stärkung der Marke. Marketing Review St. Gallen(1), 29-33. (VHB_3: D)

Jones, M., Spence, M., & Vallaster, C. (2008). Creating Emotions via B2C Websites. Business Horizons, 51(5), 419 - 428. (ABDC_2022: B; ABS_2021: 2; VHB_3: C)

Fisher-Buttinger, C., & Vallaster, C. (2008). Marketing trifft Personal. Personal - Zeitschrift für Human Resource Management, 05, 10-12.

Abimbola, T., & Vallaster, C. (2007). Brand, organisational identity and reputation in SMEs: an overview. Qualitative Market Research: An International Journal, 10(4), 341 - 348. (ABDC_2022: B; ABS_2021: 2)

Vallaster, C. (2007). Markenbildung nach innen: Der Beitrag von Mitarbeiter-auswahlprozessen beim Aufbau einer Unternehmensmarkenidentität - eine strukturations-theoretische Analyse. Marketing ZfP, 29(4), 263 - 276. (VHB_3: C)

Vallaster, C., & de Chernatony. L. (2006). Internal Brand Building and Structuration: The Role of Leadership. European Journal of Marketing, 40(7/8), 761 - 784. (ABDC_2022: A*; ABS_2021: 3; VHB_3: C)

Vallaster, C., & Hasenoehrl, S. (2006). Assessing New Product Potential in an International Context: Lessons Learned in Thailand. Journal of Consumer Marketing, 23(2), 67 - 76. (ABDC_2022: A; ABS_2021: 1; VHB_3: C/D)

Rode, V., & Vallaster, C. (2005). Corporate branding for start-ups: The crucial role of entrepreneurs. Corporate Reputation Review, 8(2), 121 - 135. (ABDC_2022: C; ABS_2021: 1; VHB_3: D)

Vallaster, C. (2005). Cultural Diversity and its Impact on Social Interactive Processes: Implications from an Empirical Study. International Journal of Cross-Cultural Management, 5(2), 139 - 163.

Vallaster, C., & de Chernatony. L. (2005). Internationalisation of Services Brands: The Role of Leadership During the Internal Brand Building Process. Journal of Marketing Management, 21(1/2), 181 - 203. (ABDC_2022: A; ABS_2021: 2; VHB_3: C)

Vallaster, C. (2005). Versprochen ist versprochen. Harvard Business Manager, Oktober, 110-114.

Vallaster, C. (2004). Internal Brand Building in Multicultural Organizations: A Roadmap Towards Action Research. Qualitative Market Research: An International Journal, 7(2), 100 - 113. (ABDC_2022: B; ABS_2021: 2)

Vallaster, C., & de Chernatony, L. (2004). How Much do Leaders Matter in Internal Brand Building? - An International Perspective. The Icfaian Journal of Management Research, III(12), 71-81.

Vallaster, C. (2004). Führung im Zeitalter kultureller Vielfalt? Personal - Zeitschrift für Human Resource Management, 09, 14-15.

Vallaster, C., & Sorge, P. (2004). Brasilien ruft. Personal - Zeitschrift für Human Resource Management, 05, 48-50.

Esch, F.-R., & Vallaster, C. (2004). Mitarbeiter zu Markenbotschaftern machen: Erfolg durch konsequente Führung. Markenartikel, 8-12 und 46-47.

Rode, V., & Vallaster, C. (2004). Starthilfe für Gründer. Harvard Business Manager, Mai, 6-9.

Schäffler, K., & Vallaster, C. (2003). Gegenseitiger Respekt. management & training, 9, 40-41.

Vallaster, C., & Koll, O. (2002). Participatory Group Observation - A Tool to Analyze Strategic Decision Making. Qualitative Market Research: An International Journal, 5(1), 40 - 57. (ABDC_2022: B; ABS_2021: 2)

Hartl. K., & Vallaster, C. (2002). Leadership in a Multicultural Context: Introducing Structuration Theory as a Conceptual Framework. Proceedings of Identifying Culture Conference, 1-25.

Lindgreen, A., Vallaster, C., & Vanhamme, J. (2001). Getting on Top of your PhD -Experiences of Three Survivors. The Marketing Review, 1(4), 505 - 529. (ABDC_2022: C)

Vallaster, C. (2001). Strategy Making in Multicultural Groups - It Works if Leadership is Effective. Asia Pacific Journal of Marketing and Logistics, 13(3), 19 - 40. (ABDC_2022: A; ABS_2021: 1)

Vallaster, C. (2000). Conducting Field Research in Asia: Fundamental Differences as Compared to Western Societies. Culture and Psychology, 6(4), 461 - 476.

Jones, M., & Vallaster, C. (2000). Branding on the Internet: A Virtual Competitor to Conventional Media? Proceedings of the 20th Annual Advertising and Consumer Psychology Conference, 24-40.

Vallaster, C. (2000). Strategic Decision Making in an International Setting. Proceedings of the Multicultural Marketing Conference in Hong Kong (AMS), 87-104.

Vallaster, C. (2000). Strategic Decision Making as an Emerging Process of Social Representations in Multicultural Organizations. Proceedings of the American Marketing Association / The International Marketing Educators Conference in Buenos Aires, Argentina, 18-25.

Antretter, C., & Vallaster, C. (1999). Consumers' Meaning Structures and Their Information Value for Marketing-Mix Standardization: An Application of Means-End Theory in the European Convenience Food Sector. Journal of International Marketing and Exporting, 4(2), 93 - 103. (ABDC_2022: C)

Vallaster, C. (1999). Strategy Development and Implementation - A Case Study of an Asian/Western Multicultural Group. Proceedings of the 7th Cross-Cultural Research Conference, Cancun, Mexico, 203-229.

Vallaster, C., & Antretter, C. (1998). In Search for Pan-European Customer Segments: Using Means-end Theory to Determine the Degree of Convenience Food Product Standardization. Proceedings of the Australia and New Zealand Marketing Academy Conference 1998, University Otago, New Zealand, 81-87.

Vallaster, C., Botschen, G., Rigger, W., & Bradley, F. (1997). Development and Implementation of Positioning Strategies in Theory and Practice? What Researchers and Managers Should Benefit From A Comparison? Proceedings of the 24th Annual Conference of the European Marketing Academy, Paris, France, 1443-1450.

Valllaster, C., & Steinbeisser, D. Regionale Verankerung und ihr Einfluss auf die Wettbewerbsfähigkeit: Eine Betrachtung aus der Sicht des Shared-Value Ansatzes. io-new management, 3, 12-15.

Vallaster, C. (2009). Aligning Organizations Along the Corporate Brand Values in an Intercultural Context. Berlin: epubli.

Fisher-Buttinger, C., & Vallaster, C. (2008). Connective Branding: Building Brand Equity in a Demanding World. London: John Wiley & Sons Ltd.

Vallaster, C. (2005). Strategic Decision Making by Multicultural Groups. Hamburg: Verlag Dr. Kovac.

C. Vallaster & T. Abimbola (Eds.). (2007). Special Issue on Brand, Identity and Reputation in SMEs and Entrepreneurial Organisations ( Vol. 10).

Kraus, S., Burtscher, J., Vallaster, C., & Angerer, M. (2018). Sustainable Entrepreneurship Orientation: A Reflection on Status-Quo Research on Factors Facilitating Responsible Managerial Practices Improving Performances of European Crowdfunding Projects. In A. Lindgreen, C. Vallaster, F. Maon, S. Yousafzai & B. Palacios Florencio (Eds.), Sustainable Entrepreneurship: Discovering, Creating and Seizing Opportunities for Blended Value Generation (1 ed., pp. 354): CRC Press Taylor & Francis Group.

Lindgreen, A., Maon, F., & Vallaster, C. (2016). Building Brands via Corporate Social Responsibility. In F. Dall'Olmo Riley, J. Singh & C. Blankson (Eds.), The Routledge Companion to Contemporary Brand Management. London: Routledge.

Vallaster, C., Kraus, S., & Baldegger, U. (2015). The Liechtenstein Brewing Co. In J. Hayton, C. Salvato & M. J. Manimala (Eds.), Global Entrepreneurship: Case studies of entrepreneurial firms operating around the world. London/New York: Routledge.

Vallaster, C. (2013). It's all about skills: Soziale Innovation und Wirtschaftlichen Erfolg verbinden. In Jahrbuch 2013 (Ed.), Nachhaltige Unternehmensführung - Für Zukünftige Generationen Werte schaffen (pp. 37-39): Stier Verlag.

Vallaster, C., Kraus, S., & Baldegger, U. (2013). Change Communication - Erfolgreich Wandel initiieren durch Wahrnehmung und Reflexion. In J. Hayton (Ed.), Academy of Management (AoM) Entrepreneurship Division Ambassadors Program Casebook. Abingdon, UK: Routledge.

Vallaster, C. (2012). Hauptsache cool / hammer / de luxe / tight: Vom Entstehen einer unternehmerischen Welt in den Köpfen der Jugendlichen. In : forthcoming.

Vallaster, C., & Kraus, S. (2012). Attocube Systems. In S. Kraus (Ed.), Entrepreneurship - Fallstudien (Vol. 9, pp. 35-60): Springer.

Fisher-Buttinger, C., & Vallaster, C. (2011). Corporate Branding and Corporate Reputation - Divided by a Shared Purpose? In S. Helm & et al. (Eds.), Management for Professionals: Reputation Management (pp. 59-73): Springer.

Vallaster, C., & Kraus, S. (2011). Attocube Systems. In T. M. Conney (Ed.), Cases in European Entrepreneurship (pp. 97-124): European Commission Enterprise and Industry, Ireland.

Vallaster, C. (2010). Was kann Papa von Hannah und Samuel abschauen? Oder: Was erfolgreiche Unternehmer von Kindern lernen können. In C. Marxt, S. Kraus & D. & Müller (Eds.), Entrepreneurial Management - Festschrift zum 60. Geb. von Urs Baldegger (pp. 129-144). Stuttgart: Ibidem.

Vallaster, C. (2010). Change Communication - Erfolgreich Wandel initiieren durch Wahrnehmung und Reflexion. In C. &. Harringer (Ed.), Change Communications Jahrbuch 2010 (pp. 16-19). Heidelberg: Springer.

Fisher-Buttinger, C., & Vallaster, C. (2008). Brand Ambassadors - Strategic Diplomats or Tactical Promoters? In P. Kitchen (Ed.), Metaphor in Marketing. London: Palgrave Macmillan.

Reisigl, G., & Vallaster, C. (2007). Critical Multicultural Team Situations: The Role of Anger. In D. Wagner & B.-F. Voigt (Eds.), Diversity-Management als Leitbild von Personalpolitik (pp. 249-271). Wiesbaden: Gabler.

Vallaster, C. (2005). Markenbildung nach innen und Personalauswahl: Der Versuch einer strukturationstheoretischen Integration. In K. Matzler, H. Renzl & et al. (Eds.), Immaterielle Vermögenswerte - Handbuch der intangible Assets (pp. 515 - 527): Erich Schmidt Verlag.

Esch, F.-R., & Vallaster, C. (2005). Mitarbeiter zu Markenbotschaftern machen: Die Rolle der Führungskräfte. In F.-R. Esch (Ed.), Moderne Markenführung (4. Auflage ed., pp. 1009-1021). Wiesbaden: Gabler.

Esch, F.-R., Rutenberg, J., Strödter, C., & Vallaster, C. (2005). Zur Bedeutung des Behavioral Branding. In F.-R. Esch (Ed.), Moderne Markenführung (4. Auflage ed., pp. 985-1008). Wiesbaden: Gabler.

Vallaster, C. (2004). Action Research for Study Internal Branding. In R. Buber & L. Richards (Eds.), Applying Qualitative Methods to Marketing Management Research (pp. 194-205). New York: Palgrave Macmillan.

Mühlbacher, H., & Vallaster, C. (2002). Managing Diversity in Multicultural Project Teams. In W. Auer-Rizzi & E. Szabo (Eds.), Management in a World of Globalization and Diversity: European and North-American Perspectives (pp. 75-89). Stuttgart: Schäffer-Poeschel.

Vallaster, C. (2002). Customer Relationship Management (CRM) in der Pharmaindustrie: Management-Hype oder Geheimnis des Erfolges? In Annalen der Deutsch-Brasilianischen Wirtschaftstage 2002.

Vallaster, C., & von Wallpach, S. (2014). Linking strategy-as-practice knowledge and multi-stakeholder brand meaning co-creation: Insights from a small, non-commercial institutional context. Paper presented at the European Marketing Academy (EMAC), Valencia, Spain. (VHB_3: D)

Vallaster, C., Gast, J., & Baldegger, U. (2013). SME crisis as a pressure point to socially innovate: A case analysis viewed from a dynamic capabilities' perspective. Paper presented at the conference on Ethics, Innovation and Technology, ETH Zürich.

Vallaster, C., & Bechtold, B. (2012). Improving the Legitimacy in Controversial Industries Through Shared Value: A Corporate Branding Perspective. Paper presented at the 15th ICIG Symposium, Aarhus, Denmark.

Vallaster, C., & Wallpach, S. (2011). Brand Meaning Co-Creation of Newcomers: A Founder's Perspective. Paper presented at the 7th Global Brand Conference of the AM Brand, Corporate Identity and Reputation SIG, Oxford, UK.

Lindgreen, A., Vanhamme, J., Maon, F., & Vallaster, C. (2011). Sustainable Brands: Religious Brands vs. Non-Religious Brands. Paper presented at the Eighteenth Annual International Conference Promoting Business Ethics, Manhattan campus of St. John's University, USA.

Vallaster, C. (2010). CSR and Corporate Branding: Out-of-the-box Thinking Required. Paper presented at the The 13th ICIG Symposium, St. Gallen, Switzerland.

Vallaster, C., von Wallpach, S., & de Chernatony, L. (2010). Virtuality and Brands - Social Discourse Theory and Inquiry into Multi-Stakeholder Co-Creation of Brand Meaning. Paper presented at the European Marketing Academy Society (EMAC), Copenhagen, Denmark. (VHB_3: D)

Vallaster, C., & von Wallpach, S. (2010). The Struggle for Corporate Legitimacy: A Discursive Inquiry into Multi-stakeholder Brand Meaning Co-creation. Paper presented at the The 6th International Colloquium of the Academy of Marketing (Brand, Corporate Identity and Reputation Special Interest Group), ESADE, Barcelona, Spain.

Vallaster, C., & de Chernatony, L. (2009). Modelling the Way Social Interactions Build Corporate Brands Internally: Implications for Service Management. Paper presented at the 71st VHB Annual Congress, Nürnberg.

Fisher-Buttinger, C., & Vallaster, C. (2009). Authenticity in Brand Management: A Myth or a source of Competitive Advantage. Paper presented at the 3. Internationaler Markentag, Wien.

Vallaster, C. (2009). Entrepreneurial Branding: Living Authenticity During Times of Growth. Paper presented at the The 5th International Colloquium of the Academy of Marketing Brand (Corporate Identity and Reputation Special Interest Group), Cambridge, UK.

Jones, M. Y., Spence, M. T., & Vallaster, C. (2007). Using a Website to Create Brand Emotion. Paper presented at the The 2nd Asia Pacific Symposium on Emotions and Worklife, Cambridge, UK.

Vallaster, C., de Chernatony, S., & v. Wallpach, S. (2005). Weblogs: How They Contribute to Co-construct a Corporate Brand: The Case of Gate Gourmet. Paper presented at the Branding Conference, Birmingham, UK.

Mühlbacher, H., Vallaster, C., & et al. (2005). Brands as Complex Social Phenomena. Paper presented at the Branding Conference, Birmingham, UK.

Vallaster, C. (2005). Culture and Identity in Multicultural Work Groups: A Social Representation Perspective. Paper presented at the Academy of Management Annual Meeting (Organizational Identity and Organizational Culture: What's the Difference?).

Vallaster, C., & Jones, M. (2005). Identifying Routes to Product Acceptance: Results from a Cross-Cultural Investigation. Paper presented at the European Marketing Academy (EMAC), Milan, Italy. (VHB_3: D)

Vallaster, C., & de Chernatony , L. (2004). How Much do Leaders Matter in Internal Brand Building? - An International Perspective. Paper presented at the IFSAM Conference, Göteborg, Sweden.

Jones, M., & Vallaster, C. (2004). Culture and Emotion: A Brand That Fits. Paper presented at the AMS Cultural Perspectives on Marketing Conference, Puebla, Mexico.

Holden, S. J., Mcintyre, S., Jones, M., & Vallaster, C. (2003). Guess What? Having the Audience Guess the Result Increases the Impact of a Communication. Paper presented at the La Londe Conference, La Londe, France.

Vallaster, C. (2002). Brand Management in a Multicultural Environment: Towards an Action Research / Action Learning Framework. Paper presented at the 1st International Workshop on Qualitative Research in Marketing and Management, University of Economics and Business Administration, Vienna. Austria.

Vallaster, C. (2001). Strategic Decision-making by Multicultural Groups. Paper presented at the AIB, Paris, France.

Vallaster, C. (2001). Successful Strategic Brand Management in Multinational Corporations: The Role of Shared Meaning Development and Leadership. Paper presented at the Research Seminar, Torcuatta di Tella, Buenos Aires, Argentina.

Vallaster, C. (2001). Strategic Decision-making by Multicultural Groups. Paper presented at the Academy of Marketing Science Annual Conference, San Diego, United States.

Vallaster, C., Lindgreen, A., & Vanhamme, J. (2000). Surviving the Doctoral Thesis. Paper presented at the New Zealand Strategic Management Society Educators Conference, Canterbury University, Christchurch, New Zealand.

Vallaster, C. (1998). Shared Mental Model Development. Paper presented at the ANZMAC Colloquium for Doctoral Students in Marketing, University of Otago, New Zealand.

Vallaster, C. (1998). The Development of Shared Mental Models and Shared Vision by Multicultural Groups - A Case Study Approach Exploring Marketing Decision-Making Process. Paper presented at the EMAC Colloquium for Doctoral Students in Marketing, Stockholm, Sweden.

Vallaster, C., & de Chernatony, L. (2003). Services Branding: The Role of Leadership During the Internal Brand Building Process in Multicultural Organisations (Working Paper Series). Birmingham Business School.

Lindgreen, A., Vallaster, C., & Vanhamme, J. (2001). The PhD Process (Working Paper Series). Institut d'Administration et Gestion de Louvain.