Consumer Reactions to Corporate Social Responsibility: Assessing the Impact of Tax Strategies

Reference

Heuke, R., & Hardeck, I. (2011). Consumer Reactions to Corporate Social Responsibility: Assessing the Impact of Tax Strategies. Presented at the The Day After - Inspiration, Innovation, Implementation, Proceedings of the 40th Annual Conference of the European Marketing Academy, Ljublijana.

Publication type

Presentation at Scholarly Conference

Persons

• Prof. Dr. Inga Hardeck

Organizational Units

• Institute for Financial Services
• Chair for Tax Management and the Laws of Liechtenstein and International Taxation