Type and Duration
PhD-Thesis, February 2016 until May 2019 (finished)Coordinator
Hilti Chair of Business Process ManagementMain Research
Business Process ManagementField of Research
Process ManagementDescription
Reward-based crowdfunding initiatives offer backers non-financial rewards in return for their pledges, typically the chance to pre-purchase products or any other product-related incentives. Better rewards cost more, so the more backers choose high-priced rewards, the easier it gets for the project initiators to reach their intended funding targets. The PhD dissertation is intended to explain how backers' decisions can be influenced applying behavioral change interventions by conducting online experiments to test the possibility of selected interventions in reward-based crowdfunding. Against this background, a webpage based on Kickstarter.com will be designed and used for research issues. If successful, this study will have important practical and theoretical implications for the design of crowdfunding systems from a behavioral science perspective.Keywords
Crowdfunding, Behavioural Finance, design principles, Choice architecture, Dual Process Theory, Experimental Research
