Digitally Nudged: How Websites Influence Donation Behavior

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Reference

Weinmann, M., Schneider, C., Székely, N., & vom Brocke, J. (2018). Digitally Nudged: How Websites Influence Donation Behavior. Presented at the The 48th Annual Meeting of The Society for Computers in Psychology, New Orleans, Louisiana, USA.

Publication type

Presentation at Scholarly Conference

Research

Digital Nudging — The Power of Defaults
FFF-Förderprojekt, June 2018 until December 2021 (finished)

Many decisions are increasingly made in online contexts. It is therefore important to understand the impact of websites and their context on our decision-making behaviour. Even small modifications in ... more ...

Persons

Organizational Units

  • Institute of Information Systems
  • Hilti Chair of Business Process Management