Technology adoption for the integration of online-offline purchasing: Omnichannel strategies in the retail environment

Reference

Savastano, M., Bellini, F., D'Ascenzo, F., & De Marco, M. (2019). Technology adoption for the integration of online-offline purchasing: Omnichannel strategies in the retail environment. International Journal of Retail & Distribution Management, 47(5), 474-492. (ABDC_2022: A; ABS_2021: 2; VHB_3: C)

Publication type

Article in Scientific Journal

Persons

• Prof. Dr. Marco De Marco

Organizational Units

• Institute of Information Systems

DOI