External Documents
- Link to original source
- Incorporating Willingness-to-Pay Data into Online Recommendations for Value-added Services
Reference
Backhaus, K., Becker, J., Beverungen, D., Frohs, M., Müller, O., & Weddeling, M. (2010). Incorporating willingness-to-pay data into online recommendations for value-added services. Paper presented at the European Conference on Information Systems, Pretoria, South Africa. (VHB_3: B)
Publication type
Paper in Conference Proceedings
Persons
Organizational Units
- Institute of Information Systems
- Hilti Chair of Business Process Management