A Design Research Study on Enhancing Creativity - the Case of Developing Product-Service Bundles

External Documents

• Link to original source
• A design research study on enhancing creativity

Reference

Müller-Wienbergen, F., Seidel, S., Müller, O., Knackstedt, R., & Becker, J. (2009). A Design Research Study on Enhancing Creativity - the Case of Developing Product-Service Bundles. Paper presented at the European Conference on Information Systems, Verona, Italy. (VHB_3: B)

Publication type

Paper in Conference Proceedings

Persons

• Prof. Dr. Stefan Seidel
• Prof. Dr. Oliver Müller

Organizational Units

• Institute of Information Systems
• Chair of Information Systems and Innovation