Advancing relationship marketing theory: exploring customer relationships through a process-centric framework

Reference

Hütten, A. S., Salge, T. O., Niemand, T., & Siems, F. U. (2018). Advancing relationship marketing theory: exploring customer relationships through a process-centric framework. AMS Review, 8, 39-57. (ABDC_2022: B; ABS_2021: 2; VHB_3: B)

Publication type

Article in Scientific Journal

Persons

• Prof. Dr. Florian Siems

Organizational Units

• Institute for Entrepreneurship

Original Source URL

DOI