Design Thinking Tools: Early Insights Accelerate Marketers’ Success

Reference

Lewrick, M., & Link, P. (2015). Design Thinking Tools: Early Insights Accelerate Marketers’ Success. Marketing Review St. Gallen, 32, 40-51. (VHB_3: D)

Publication type

Article in Scientific Journal

Persons

• Prof. Dr. Patrick Link

Organizational Units

• Institute for Entrepreneurship

Original Source URL

DOI