Valuable Information in Early Sales Proxies: The Use of Google Search Ranks in Portfolio Optimization

Reference

Kupfer, A., & Zorn, J. (2019). Valuable Information in Early Sales Proxies: The Use of Google Search Ranks in Portfolio Optimization. Journal of Forecasting, 38(1), 1-10. (ABDC_2022: A; ABS_2021: 2; VHB_3: B)

Publication type

Article in Scientific Journal

Persons

• Mag. Alexander Kupfer

Organizational Units

• Institute for Entrepreneurship

DOI