Reference
Schallmo, D., Osswald, M., Brecht, L. K., & Welz, K. (2013). An approach for de-commodisation: evaluating and escaping the commodity trap. Paper presented at the 24th ISPIM conference, Helsinki, Finland.
Publication type
Paper in Conference Proceedings
Persons
Organizational Units
- Institute for Entrepreneurship
- Chair of Entrepreneurship and Technology