Reference
Osswald, M., & Brecht, L. (2015). Profitabilitätsprognose im strategischen Produktmanagement in B2B - Ein szenarienbasiertes Modell. Paper presented at the 1st CARF Conference (Controlling.Accounting.Risk.Finance), Lucerne, Switzerland.
Publication type
Paper in Conference Proceedings
Persons
Organizational Units
- Institute for Entrepreneurship
- Chair of Entrepreneurship and Technology