Knowledge marketing: How can strategic customers be utilised for knowledge marketing in knowledge-intensive SMEs?

Reference

Diehr, G., & Wilhelm, S. (2017). Knowledge marketing: How can strategic customers be utilised for knowledge marketing in knowledge-intensive SMEs? Knowledge Management Research & Practice(15), 12-22. (ABDC_2022: A; ABS_2021: 1)

Publication type

Article in Scientific Journal

Persons

• Dr. Stefan Wilhelm
• Dr. rer. oec. Gregor Diehr

Organizational Units

• Institute for Entrepreneurship
• Chair in International Management

Original Source URL

DOI