Cause-related Marketing as a Tool for Brand Management – Findings from an Empirical Study

Reference

Bruhn, M., Hess, V., Schäfer, D., Stolz, J., Niemand, T., & Siems, F. U. (2015). Cause-related Marketing as a Tool for Brand Management – Findings from an Empirical Study. European Journal of Management, 15(3), 77-92. (VHB_3: C)

Publication type

Article in Scientific Journal

Persons

• Jun.-Prof. Dr. Thomas Niemand
• Prof. Dr. Florian Siems

Organizational Units

• Institute for Entrepreneurship
• Chair of Strategic Management and Entrepreneurship

Open Repository URL

DOI