Customer Integration – A Critical Case-supported Observation of the Risks of a Marketing Trend

Reference

Ballendat, M., Hütten, A. S., Antons, D., Niemand, T., & Siems, F. U. (2015). Customer Integration – A Critical Case-supported Observation of the Risks of a Marketing Trend. Journal of the Academy of Business and Economics, 15(3), 143-149. (ABDC_2022: C; VHB_3: C)

Publication type

Article in Scientific Journal

Persons

• Jun.-Prof. Dr. Thomas Niemand
• Prof. Dr. Florian Siems

Organizational Units

• Institute for Entrepreneurship
• Chair of Strategic Management and Entrepreneurship

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