Reference
Diehr, G., & Güldenberg, S. (2015). Knowledge Marketing in MNEs: A Best Practice Example. Paper presented at the International Forum on Knowledge Assets Dynamics (IFKAD), Bari, Italy.
Publication type
Paper in Conference Proceedings
Research
- International knowledge marketing - the commercialization of knowledge based resources with the support of reputation
- PhD-Thesis, September 2009 until September 2015 (finished)
The two fields of research, knowledge marketing and reputation management of the company has become significantly important in the science community. Both topics have been just fragmentary worked on. ... more ...
Persons
Organizational Units
- Institute for Entrepreneurship
- Chair in International Management