Knowledge Marketing-The Integration of Strategic Customers’ Knowledge in SMEs

Reference

Diehr, G., & Wilhelm, S. (2015). Knowledge Marketing-The Integration of Strategic Customers’ Knowledge in SMEs. Presented at the Forum Mittelstandsforschung, Chur, Switzerland.

Publication type

Presentation at Scholarly Conference

Persons

• Dr. Stefan Wilhelm
• Dr. rer. oec. Gregor Diehr

Organizational Units

• Institute for Entrepreneurship
• Chair in International Management
• Chair of Entrepreneurship and Strategic Management