Reference
Eggers, F., Kraus, S., & Covin, J. G. (2014). Traveling into unexplored territory: Radical innovativeness and the role of networking, customers, and technologically turbulent environments. Industrial Marketing Management, 43(8), 1385-1393. (ABDC_2022: A*; ABS_2021: 3; VHB_3: B)
Publication type
Article in Scientific Journal
Abstract
Networking can be a useful tool for facilitating information exchange. In this paper we argue that networking increases a firm's radical innovativeness, and that this link is moderated by technological turbulence and a firm's responsiveness towards customer needs. A sample of 283 manufacturing SMEs reveals that (1) networking has a positive effect on radical innovativeness and (2) networking, customer responsiveness, and technological turbulence have a positive, three-way interactive effect on radical innovativeness. Specifically, radical innovativeness is highest when networking, customer responsiveness, and technological turbulence are concurrently high.
Persons
Organizational Units
- Institute for Entrepreneurship
- Competence Center for Entrepreneurship and Family Business
- Chair of Strategic Management and Entrepreneurship