Sustainable Brands: Religious Brands vs. Non-Religious Brands

Reference

Lindgreen, A., Vanhamme, J., Maon, F., & Vallaster, C. (2011). Sustainable Brands: Religious Brands vs. Non-Religious Brands. Paper presented at the Eighteenth Annual International Conference Promoting Business Ethics, Manhattan campus of St. John's University, USA.

Publication type

Paper in Conference Proceedings

Persons

• Prof. (FH) Dr. habil. Christine Vallaster

Organizational Units

• Institute for Entrepreneurship
• Chair in International Management