Do You Know Your Valuable Customers?

Reference

Wilhelm, S., Güldenberg, S., & Güttel, W. (2013). Do You Know Your Valuable Customers? Journal of Knowledge Management, 17(5), 661 - 676. (ABDC_2022: A; ABS_2021: 2; VHB_3: C)

Publication type

Article in Scientific Journal

Persons

• PD Dr. habil. Stefan Güldenberg
• Dr. Stefan Wilhelm

Organizational Units

• Institute for Entrepreneurship
• Chair in International Management