How Much Knowledge Should a Business Give Away to its Customers? A Strategic Approach to Customer Knowledge Management

Reference

Wilhelm, S., & Güldenberg, S. (2012). How Much Knowledge Should a Business Give Away to its Customers? A Strategic Approach to Customer Knowledge Management. Paper presented at the The 28th EGOS Colloquium, Helsinki, Finland.

Publication type

Paper in Conference Proceedings

Persons

• PD Dr. habil. Stefan Güldenberg
• Dr. Stefan Wilhelm

Organizational Units

• Institute for Entrepreneurship
• Chair in International Management