Reference
Wilhelm, S., Güldenberg, S., & Güttel, W. (2012). Do You Know Your Valuable Customers? A Customer Knowledge Management Perspective for Entrepreneurial Firms. Paper presented at the The 7th International Forum on Knowledge Asset Dynamics (IFKAD) and Knowledge Cities World Summit (KCWS), Matera, Italy.
Publication type
Paper in Conference Proceedings
Persons
Organizational Units
- Institute for Entrepreneurship
- Chair in International Management