Reference
Vallaster, C., & von Wallpach, S. (2013). An online discursive inquiry into the social dynamics of multi-stakeholder brand meaning co-creation. Journal of Business Research, 66(9), 1505–1515. (ABDC_2022: A; ABS_2021: 3; VHB_3: B)
Publication type
Article in Scientific Journal
Persons
Organizational Units
- Institute for Entrepreneurship
- Van Riemsdijk Chair in Entrepreneurship