Reference
Vallaster, C., Botschen, G., Rigger, W., & Bradley, F. (1997). Development and Implementation of Positioning Strategies in Theory and Practice? What Researchers and Managers Should Benefit From A Comparison? Proceedings of the 24th Annual Conference of the European Marketing Academy, Paris, France, 1443-1450.
Publication type
Article in Scientific Journal
Persons
Organizational Units
- Institute for Entrepreneurship
- Van Riemsdijk Chair in Entrepreneurship