Guess What? Having the Audience Guess the Result Increases the Impact of a Communication

Reference

Holden, S. J., Mcintyre, S., Jones, M., & Vallaster, C. (2003). Guess What? Having the Audience Guess the Result Increases the Impact of a Communication. Paper presented at the La Londe Conference, La Londe, France.

Publication type

Paper in Conference Proceedings

Persons

• Prof. (FH) Dr. habil. Christine Vallaster

Organizational Units

• Institute for Entrepreneurship
• Chair in International Management