Weblogs: How They Contribute to Co-construct a Corporate Brand: The Case of Gate Gourmet

Reference

Vallaster, C., de Chernatony, S., & v. Wallpach, S. (2005). Weblogs: How They Contribute to Co-construct a Corporate Brand: The Case of Gate Gourmet. Paper presented at the Branding Conference, Birmingham, UK.

Publication type

Paper in Conference Proceedings

Persons

• Prof. (FH) Dr. habil. Christine Vallaster

Organizational Units

• Institute for Entrepreneurship
• Van Riemsdijk Chair in Entrepreneurship