Reference
Vallaster, C., & von Wallpach, S. (2010). The Struggle for Corporate Legitimacy: A Discursive Inquiry into Multi-stakeholder Brand Meaning Co-creation. Paper presented at the The 6th International Colloquium of the Academy of Marketing (Brand, Corporate Identity and Reputation Special Interest Group), ESADE, Barcelona, Spain.
Publication type
Paper in Conference Proceedings
Persons
Organizational Units
- Institute for Entrepreneurship
- Van Riemsdijk Chair in Entrepreneurship