Reference
Vallaster, C., von Wallpach, S., & de Chernatony, L. (2010). Virtuality and Brands - Social Discourse Theory and Inquiry into Multi-Stakeholder Co-Creation of Brand Meaning. Paper presented at the European Marketing Academy Society (EMAC), Copenhagen, Denmark. (VHB_3: D)
Publication type
Paper in Conference Proceedings
Persons
Organizational Units
- Institute for Entrepreneurship
- Van Riemsdijk Chair in Entrepreneurship