Reference
Vallaster, C., & Wallpach, S. (2011). Brand Meaning Co-Creation of Newcomers: A Founder's Perspective. Paper presented at the 7th Global Brand Conference of the AM Brand, Corporate Identity and Reputation SIG, Oxford, UK.
Publication type
Paper in Conference Proceedings
Persons
Organizational Units
- Institute for Entrepreneurship
- Van Riemsdijk Chair in Entrepreneurship