Action Research for Study Internal Branding

Reference

Vallaster, C. (2004). Action Research for Study Internal Branding. In R. Buber & L. Richards (Eds.), Applying Qualitative Methods to Marketing Management Research (pp. 194-205). New York: Palgrave Macmillan.

Publication type

Chapter in Edited Book

Persons

• Prof. (FH) Dr. habil. Christine Vallaster

Organizational Units

• Institute for Entrepreneurship
• Van Riemsdijk Chair in Entrepreneurship