Internationalisation of Services Brands: The Role of Leadership During the Internal Brand Building Process

Reference

Vallaster, C., & de Chernatony. L. (2005). Internationalisation of Services Brands: The Role of Leadership During the Internal Brand Building Process. Journal of Marketing Management, 21(1/2), 181 - 203. (ABDC_2022: A; ABS_2021: 2; VHB_3: C)

Publication type

Article in Scientific Journal

Persons

• Prof. (FH) Dr. habil. Christine Vallaster

Organizational Units

• Institute for Entrepreneurship
• Van Riemsdijk Chair in Entrepreneurship