Assessing New Product Potential in an International Context: Lessons Learned in Thailand

Reference

Vallaster, C., & Hasenoehrl, S. (2006). Assessing New Product Potential in an International Context: Lessons Learned in Thailand. Journal of Consumer Marketing, 23(2), 67 - 76. (ABDC_2022: A; ABS_2021: 1; VHB_3: C/D)

Publication type

Article in Scientific Journal

Persons

• Prof. (FH) Dr. habil. Christine Vallaster

Organizational Units

• Institute for Entrepreneurship
• Van Riemsdijk Chair in Entrepreneurship