Reference
Vallaster, C., & de Chernatony. L. (2006). Internal Brand Building and Structuration: The Role of Leadership. European Journal of Marketing, 40(7/8), 761 - 784. (ABDC_2022: A*; ABS_2021: 3; VHB_3: C)
Publication type
Article in Scientific Journal
Persons
Organizational Units
- Institute for Entrepreneurship
- Van Riemsdijk Chair in Entrepreneurship