Reference
Güldenberg, S., Diehr, G., & Durst, S. (2009). Dialog und Wissensmarketing: Am Beispiel der Wissensbilanzierung österreichischer Universitäten. Paper presented at the KnowTech, Bad Homburg, Germany.
Publication type
Paper in Conference Proceedings
Research
- Intellectual Capital Reports at Universities
- internes Projekt, since February 2009
Die Bilanzierung von Wissen ist ein Themengebiet, das in der Wissenschaft und in den Unternehmen zunehmend an Bedeutung gewinnt. Die Erstellung von Wissensbilanzen umfasst zwei Funktionen: Zum einen ... more ...
- International knowledge marketing - the commercialization of knowledge based resources with the support of reputation
- PhD-Thesis, September 2009 until September 2015 (finished)
The two fields of research, knowledge marketing and reputation management of the company has become significantly important in the science community. Both topics have been just fragmentary worked on. ... more ...
Persons
Organizational Units
- Institute for Entrepreneurship
- Chair in International Management