Graduate Students as Target Group of the University's Marketing Activities

Reference

Emes, J. (. (2001). Graduate Students as Target Group of the University's Marketing Activities. Services Marketing Quarterly, 23(2), 81-108. (ABDC_2022: B; ABS_2021: 1)

Publication type

Article in Scientific Journal

Persons

• Prof. Dr. Jutta Emes

Organizational Units

• Institute for Entrepreneurship