Reference
Czinkota, M. R., Grossman, D., Javalgi, R., & Nugent, N. (2008). Foreign Market Entry Mode of Service Firms. Paper presented at the Annual Conference of the Academy of Marketing Science, Developments of Marketing Science, 2008 (Best Paper Award).
Publication type
Paper in Conference Proceedings
Persons
Organizational Units
- Institute for Entrepreneurship
- Chair in International Management