Reference
Czinkota, M. R., & Ronkainen, I. (2007). International Marketing ( 8th. Ed. ed.). Cincinnati: Thomson.
Publication type
Monograph
Persons
Organizational Units
- Institute for Entrepreneurship
- Chair in International Management
Czinkota, M. R., & Ronkainen, I. (2007). International Marketing ( 8th. Ed. ed.). Cincinnati: Thomson.
Monograph