Reference
Czinkota, M. R., Ronkainen, I., Farrell, C., & McTravish, R. (2009). Global Marketing. Toronto: Nelson.
Publication type
Monograph
Persons
Organizational Units
- Institute for Entrepreneurship
- Chair in International Management
Czinkota, M. R., Ronkainen, I., Farrell, C., & McTravish, R. (2009). Global Marketing. Toronto: Nelson.
Monograph