Technologies that support marketing and market development in SMEs – Evidence from social networks

Reference

Eggers, F., Hatak, I., Kraus, S., & Niemand, T. (2017). Technologies that support marketing and market development in SMEs – Evidence from social networks. Journal of Small Business Management, 55(2), 270-302. (ABDC_2022: A; ABS_2021: 3; VHB_3: B)

Publication type

Article in Scientific Journal

Persons

• Prof. Dr. Dr. Sascha Kraus
• Prof. Dr. Fabian Eggers
• Jun.-Prof. Dr. Thomas Niemand

Organizational Units

• Chair of Strategic Management and Entrepreneurship
• Chair of Entrepreneurship and Leadership

Original Source URL

DOI