Entrepreneurial marketing over the internet: an explorative qualitative empirical analysis

Reference

Schmengler, K., & Kraus, S. (2010). Entrepreneurial marketing over the internet: an explorative qualitative empirical analysis. International Journal of Entrepreneurial Venturing, 2(2), 56-71. (ABS_2021: 1; VHB_3: B)

Publication type

Article in Scientific Journal

Persons

• Prof. Dr. Dr. Sascha Kraus

Organizational Units

• Competence Center for Entrepreneurship and Family Business
• Chair of Strategic Management and Entrepreneurship
• Chair of Entrepreneurship and Leadership