Reference
Müller, O., Fay, M., & vom Brocke, J. (2018). The effect of big data and analytics on firm performance: An econometric analysis considering industry characteristics. Journal of Management Information Systems, 35(2), 488-509. (ABDC_2022: A*; ABS_2021: 4; VHB_3: A; FT_50_2016: yes)
Publication type
Article in Scientific Journal
Persons
Organizational Units
- Institute of Information Systems
- Hilti Chair of Business Process Management