Reference
Jaakonmäki, R., Müller, O., & vom Brocke, J. (2017). The Impact of Content, Context, and Creator on User Engagement in Social Media Marketing. Paper presented at the 50th Hawaii International Conference on System Sciences (HICSS), Hawaii, USA. (VHB_3: C)
Publication type
Paper in Conference Proceedings
Research
- Enterprise Content Analytics
- FFF-Förderprojekt, March 2015 until February 2018 (finished)
The aim of the project is to evaluate the applicability of data-analytics methods for analyzing unstructured content in enterprise contexts. As such, the project is located at the intersection of ... more ...
Persons
Organizational Units
- Institute of Information Systems
- Hilti Chair of Business Process Management