Combating the Influence of the Heuristic Thinking in Online Star Ratings: Preliminary Evidence

Reference

Weinmann, M., Schneider, C., & vom Brocke, J. (2017). Combating the Influence of the Heuristic Thinking in Online Star Ratings: Preliminary Evidence. Paper presented at the Gmunden Retreat on NeuroIS 2016, Gmunden.

Publication type

Paper in Conference Proceedings

Persons

• Prof. Dr. Jan vom Brocke
• Prof. Dr. Markus Weinmann
• Dr. Christoph Schneider

Organizational Units

• Institute of Information Systems
• Hilti Chair of Business Process Management

Original Source URL

DOI