Enabling individualized recommendations and dynamic pricing of value-added services through willingness-to-pay data

Reference

Backhaus, K., Becker, J., Beverungen, D., Frohs, M., Müller, O., Weddeling, M., Knackstedt, R., & Steiner, M. (2010). Enabling individualized recommendations and dynamic pricing of value-added services through willingness-to-pay data. Electronic Markets, 20(2), 131-146. (ABDC_2022: A; ABS_2021: 2; VHB_3: B)

Publication type

Article in Scientific Journal

Persons

• Prof. Dr. Oliver Müller

Organizational Units

• Institute of Information Systems
• Hilti Chair of Business Process Management