Type:Miscellaneous
Language:English
Scheduled in semester:1-6
Semester Hours per Week / Contact Hours:30.0 L / 22.5 h
Self-directed study time:67.5 h
Module coordination/Lecturers
- Andreas Wolfrum
(Modulleitung)
- Claudia Schanza, MA
(Externer Dozent)
Curricula
Bachelor's degree programme in Business Administration (01.09.2012)Cross faculty elective subjects (01.09.2014)
Master's degree programme in Information Systems (01.09.2015)
Master's degree programme in Finance (01.09.2015)
Master's degree programme in Information Systems (01.09.2019)
Bachelor's degree programme in Architecture (01.09.2019)
Master's degree programme in Architecture (01.09.2019)
Master's degree programme in Entrepreneurship and Management (01.09.2020)
Master's degree programme in Finance (01.09.2020)
Bachelor's degree programme in Business Administration (01.09.2021)
Description
Commonalities and differences of journalism and PR
Relevance for coverage
Evaluation of sources
Texting news and press releases
Insights in the workflow of media and working conditions of journalists
Importance of illustrations and photos
Lecture Goals
Low-threshold explaining of complex topics
Journalistic tools for daily use
Optimization of your first impression
Writing and speaking - how to put topics in a nutshell
Learning Outcomes
Low-threshold explaining of complex topics
Journalistic tools for daily use
Optimization of your first impression
Writing and speaking - how to put topics in a nutshell
Qualifications
Lectures Method
Workshop with individual Feedback; writing sessions in mother language (German or English)
Literature
Salter, Brian (2012). PR in a week: A Public Relations Masterclass In Seven Simple Steps (Print, Kindle)
Jensen, Kaspar Skov (2013). The basics of News Journalism (Amazon Kindle)
Exam Modalities
Grading
Writing portfolio
Presentation
Compulsory attendance (min. 80%)
Assessment
Grading
Writing portfolio
Presentation
Compulsory attendance (min. 80%)
Comments
cross-faculty course:
Rules for registration: www.uni.li/cross-faculty