Type:Seminar
Language:English
ECTS-Credits:3.0
Semester Hours per Week / Contact Hours:30.0 L / 22.5 h
Self-directed study time:67.5 h
Module coordination/Lecturers
- Andreas Wolfrum
(Modulleitung)
- Dr. iur. Gerlinde Manz-Christ, MBA
(Externer Dozent)
Curricula
Cross faculty elective subjects (01.09.2014)Master's degree programme in Information Systems (01.09.2019)
Bachelor's degree programme in Architecture (01.09.2019)
Master's degree programme in Architecture (01.09.2019)
Master's degree programme in Entrepreneurship and Management (01.09.2020)
Master's degree programme in Finance (01.09.2020)
Bachelor's degree programme in Business Administration (01.09.2021)
Master's degree programme in Innovative Finance (01.09.2024)
Bachelor's degree programme in Architecture (01.09.2024)
Master's degree programme in Architecture (01.09.2024)
Description
Communication & psychology: Building successful and sustainable relationships with your internal and external business networks
In the age of digitalization and rapid change, the art of building lasting relationships with clients, customers, builders, colleagues, superiors and employees is more critical than ever to business success. It's not just about delivering first-class work, but also about being a trusted partner and confidante who understands and shares their clients' visions and goals. Relationships are the foundation on which to grow and develop your business.
While tools and technologies evolve, the human factor remains at the core of every business relationship. Knowing the psychology behind trusting relationships and communication situations will therefore allow you to deal more easily with demanding contemporaries in your professional and private lives.
Communication is the key to any successful relationship. Understanding someone's pattern of behavior is the key to successful communication. There are four key types of behavior that define how we interact with and perceive the people around us. By understanding these different behavioral types, you will know how to effectively communicate with each in business (and in life). The simple four-color system allows you to speedily identify a boss or coworker, customer or client, and adjust how you speak, write, and deal with them.
Building and sustaining relationships are also at the heart of organizing communities. The strength of community lies in the strength of the connections that we have with each other. Strong connections empower us to drive real, lasting change.
In this seminar you will learn how to build solid, long-term and trusting relationships with your professional
relationship network, how to "read" your conversation partners using a simple four-color system, so you win them over for your ideas and services. Last but not least, diplomatic yet crystal clear communication can minimize potential problems and conflicts, increase customer satisfaction, and build successful communities.
Lecture Goals
Participants will be able to ...
o win people and their trust within a very short time,
o convince others of themselves and their ideas, using the concept of the four key behavioral types (profiles), expressed in different colors,
o interact and communicate successfully with their internal and external network partners, based on their respective profiles,
o give positive and negative feedback, depending on the profile of the conversation partner,
o use the best way to word any correspondence when writing to someone with a different profile,
o easily achieve more with the correct language of appreciation,
o find their creative genius for better communication in difficult situations,
o harness the power of resonance - advancing their positions and ideas,
o improve their personal resilience in difficult situations in order to open up new planes of action and achieve their goals with more ease,
o act successfully when relationships get messy and keep good relationships with adversaries,
o learn from the experiences of a career diplomat.
Students will be able to …
o transfer what they have learned in class into situations in their professional and personal lives, and verbalize the relevant strategies.
Qualifications
Lectures Method
Methodological mix of input, reflection, group work, role play, …
Admission Requirements
- Good command of the English language, as language nuances play a role in this course
- Be open to learning in innovative settings
Literature
Reading material will be provided.
Materials
n/a
Exam Modalities
Parts of assessment
A: (20%) - Attendance and active participation
B: (20%) - Group presentation during class
C: (60%) - Self-reflection presentation during last module
Compulsory attendance (min. 80%)
Assessment
Grading
Evaluation with the standard numerical grades
Dates
Datum | Zeit | Raum |
05.02.2025 | 09:00 - 17:00 | S2 |
06.02.2025 | 09:00 - 17:00 | S2 |
08.02.2025 | 09:00 - 17:00 | S2 |
15.02.2025 | 08:30 - 13:30 | S2 |