Entrepreneurial Marketing 2.0 within the Swiss Wine Industry

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Reference

Lauber, M., Wilhelm, S., & Güldenberg, S. (2024). Entrepreneurial Marketing 2.0 within the Swiss Wine Industry. Presented at the American Association of Wine Economists, Lausanne, Switzerland.

Publication type

Presentation at Scholarly Conference

Persons

Organizational Units

  • Liechtenstein Business School