Reference
Eggers, F., O'Dwyer, M., Kraus, S., Vallaster, C., & Güldenberg, S. (2013). The impact of brand authenticity on brand trust and SME growth: A CEO perspective. Journal of World Business, 48(3), 340-348. (ABDC_2022: A*; ABS_2021: 4; VHB_3: B)
Publication type
Article in Scientific Journal
Persons
- PD Dr. habil. Stefan Güldenberg
- Prof. (FH) Dr. habil. Christine Vallaster
- Prof. Dr. Dr. Sascha Kraus
- Dr. Felix Eggers
Organizational Units
- Institute for Entrepreneurship
- Chair in International Management
- Chair of Strategic Management and Entrepreneurship